NEW Launching at irakli.beer · April 2026 →

The boyfriend,
productized.

A single, vertically-integrated, fully-featured Irakli — engineered for performance, optimized for caring, and powered exclusively by Pilsner Urquell. Now generally available at irakli.beer.

Explore features → Read the origin story
Trusted by
NATIA INC. · HER MOM · HIS GYM · THE GEORGIAN BAKERY · PILSNER URQUELL™
1
Boyfriend in production
∞
Pilsner Urquells consumed
100%
Uptime since 07/05/24
0
Known competitors
Features

Everything you need.
In one boyfriend.

Built from the ground up to be unreasonably caring, surprisingly funny, and consistently swole.

Caring, by default.

Asks how your day was. Waits for the answer. Notices when you're tired before you do. Built-in. No config required.

Persistent memory.

Remembers everything. The exact way you take your coffee. That movie you mentioned in passing four months ago. Your friend's dog's name. Database-grade recall, with great hair.

Science-pilled.

Will explain things at dinner. Will get visibly excited. Eyes go wide. You will follow approximately 60% of it. The other 40% is just watching him talk, which is also good.

Optimized for Pilsner Urquell.

Will defend it. Will rank it. Will explain why it's the original pilsner with a small glint in his eye. Heineken supporters will be politely escorted out.

Khachapuri-compatible.

Approaches a Georgian cheese boat with the same reverence other people reserve for fine art. Bread. Cheese. Egg. More cheese. He understands.

Gym, in production.

Suspiciously consistent. While I am eating khachapuri he is somewhere doing deadlifts and this is the natural balance of the universe and I support it from the couch.

Origin story

Founded in Munich.
July 5, 2024.

Two cities. One mid-sized German metropolis. A statement that ruined my ability to be normal.

Madrid Irakli, packing a bag.
Saarbrücken Me, also packing a bag.
Munich Where it happened.

He flew in from Madrid. I came down from Saarbrücken. We met in Munich because — well, what's more romantic than a city famous for sausages and fermented hops?

And then, on July 5, 2024, somewhere between a beer garden and the rest of my life, he said it. The Big Sentence. The "I love you" sentence. Within walking distance of approximately 14,000 liters of lager.

July 5 is now permanently a holiday. Munich is permanently the favourite city. Pilsner Urquell is the official beverage. The man has a flair for the dramatic. I'm into it.

Reviews

Don't take our word for it.
(Just mine.)

★ ★ ★ ★ ★

"Pilsner Urquell, but with arms. The 11th pint is for emotional damage. Would recommend to a friend, but I'm not sharing."

N
Natia Founder, CEO, only customer
★ ★ ★ ★ ★

"My son. Very handsome. Always remember to call your mother."

M
Probably his Mom Verified buyer (gave birth to product)
★ ★ ★ ★ ★

"This guy keeps coming in and ordering the same thing. Five stars I guess."

P
A Pub in Prague Frequent collaborator
Real-time metrics

Time since deployment in Munich

—DAYS
—HOURS
—MINUTES
—SECONDS

Live. No takebacks. No rollbacks. Production deploy from 2024-07-05 remains stable.

From the founder

Hi miláček.

If you're reading this — surprise. You have a website now. You said you loved me in Munich; you didn't read the fine print. This is the fine print.

A few things, on the record:

N
Natia Founder & CEO, irakli.beer

Na zdraví, miláček.
Welcome to the team.

The domain is yours. The site is yours. I'm yours.
Reach out anytime — preferably in person, preferably with a Pilsner.

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